Sony Bravia Mentalness

The budget for the very imaginative and incredibly expensive Sony Bravia 'colour' must be equal to that of a small country by now?
[link] youTube

"It took 2.5 tons of plasticine, 40 animators three weeks to choreograph the bunnies, and 100,000 images for the 60-second spot."

yikes

http://www.youtube.com/watch?v=CLUAbkRUvVQ

(and of course here's the older/last years' Bravia paint ad from Glasgow)
[link] via youtube

http://www.youtube.com/watch?v=GURvHJNmGrc

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